سلّة التسوق Ùارغة
Brand book
Sokokuu Brand Book
All visual and communication updates across the marketplace must follow these guidelines.
Use approved assets and maintain consistency with AeTrade Group co-branding rules.
Brand Purpose
Purpose: To empower African businesses through a trusted, modern digital marketplace that enables cross-border trade.
Tone: Empowering, professional, clear.
Messaging pillars:
- Empowering
- Trusted & Professional
- Modern & Digital-first
- Pan-African identity
“Africa’s Marketplace. Powered by AeTrade Group.”
Partner Co-Branding Rules
- AfCFTA Secretariat: Supports intra-African trade goals.
- UNDP: Builds digital capacity for youth and women entrepreneurs.
- COMFWB, CBC, ALLPI: Promote online trade in the COMESA region.
- ECOWAS Commission: Expands SME access in West Africa.
- Financial Institutions: Cooperative Bank of Oromia, Amhara Bank, BK TecHouse — support digital payments and inclusion.
- Logistics Partners: Ethiopian Airlines + DHL for AfCFTA-enabled cross-border transport.
